The Los Angeles Chapter of the Asian American Journalists Association

Community Groups Get Media Access Tips, Tricks

AAJA’s Media Access Workshop: “Get Your News in the News” took place on Saturday, April 25 at USC. More than 30 guests from various Asian Pacific American organizations attended the event moderated by ABC7’s David Ono. Panellists included Mia Lee and Suzie Suh from KCAL/CBS, Caroline An from the Pasadena Star-News, Gary Scott from KCRW, and Bill Imada from IW Group Inc.

In just under four hours, guests learned what media organizations looked for in press releases, how Asian Pacific American organizations could better publicize their events, and what made great print, broadcast, and radio interviews. Many of the guests said the workshop was highly valuable and they would bring what they learned back to their respective organizations. We hope the workshop will help bring more media attention to news and issues in the Asian American community!