Sponsored by the Asian American Journalists Association Los Angeles Chapter and NBC, the free media access workshop is intended to teach non-profit and community groups how to interact with the media. It was held on April 26, 2008. ABC7 anchor David Ono moderated a panel of journalists and public relations officials who discussed how the pros do it and what makes a story a story. The panelists included:

David Pierson, Staff Writer, Los Angeles Times

Jinah Kim, NBC News Correspondent

Sindy Saito, KNBC Planning Editor

Bill Imada, PR/Advertising, IW Group Inc